James Hardie Roadshow | Throughout Germany

With a nationwide roadshow, James Hardie is bringing its products directly to where they are used every day: construction sites, specialty centers, and key decision-makers in the construction industry. The centerpiece of the tour is the James Hardie Showtruck, a mobile experience and presentation space that brings the company’s products to life in a vivid and practical way.

The show truck is touring throughout Germany, visiting select home improvement stores, specialty centers, and major accounts, providing a platform for personal interactions, professional exchanges, and product-specific advice. Visitors have the opportunity not only to learn about James Hardie’s solutions but also to test them on-site and experience their practical applications in real-world settings.

Our focus was on event logistics for the nationwide tour, technical planning and on-site support, as well as overall project management. This ensures that everything runs smoothly at every stop and creates the ideal conditions for successfully showcasing the brand and its products.