Amazon unBoxed 2026 | Europe-wide

Every year, Amazon Ads hosts unBoxed, its international flagship event for advertisers, brands, agencies, and partners. The event provides a platform for knowledge sharing, innovation, and collaboration, demonstrating how brands can use Amazon Ads to build relevant and lasting connections with their consumers throughout the entire customer journey. The focus is on groundbreaking product announcements, strategic keynotes, hands-on breakout sessions, and exclusive insights into current developments and future trends in the world of digital advertising.

As part of the European unBoxed Roadshow, the event made stops in London, Paris, Düsseldorf, and Milan, bringing the content and innovations of the global format to Europe’s key markets.

The goal: to create an inspiring platform where innovation, expertise, and networking come together. Through a combination of high-profile presentations, interactive product demonstrations, and one-on-one interactions, the event provided fresh insights for successful marketing strategies and brought the innovative power of Amazon Ads to life.

The project was carried out in collaboration with our U.S. partner agency, Salt. Together with an international project team of around 30 people, we executed the events and ensured that all operational and logistical processes ran smoothly. Our focus was on project management for the entire event logistics, as well as overseeing catering, furniture, and decorations. In addition, we were responsible for coordinating the hostesses, managing and executing various affiliate activations, and managing guest flow.

The close coordination of all disciplines resulted in a high-quality event experience that reflected Amazon Ads’ international standards and provided participants with an inspiring setting for discussion, learning, and networking.