Amazon Ads @ OMR Festival 2025
Client
Salt Productions LLC
End customer
Amazon Ads
Format
Exhibition stand at the OMR Festival 2025
Stand area
297sqm floor space plus 90sqm roof terrace
Services
Planning, Implementation, Overall construction according to creative specifications, main contact for all local partners & trade suppliers, detailed coordination, personnel planning, process planning, budget monitoring, branding, project management, logistics
The OMR Festival is one of the leading events for digital marketing, technology and innovation in Europe and annually draws tens of thousands of trade visitors, international speakers and top brands to the city of Hamburg. Creating a vibrant mixture of conference, trade fair, expo and festival feeling, OMR offers a unique platform for knowledge transfer, networking and brand activations.
On behalf of and together with Salt Productions LLC, we realized a 297 sqm exhibition stand with an additional 90 sqm roof terrace for Amazon Ads at the OMR Festival 2025. In addition to facilitating space for in-depth professional discussions, the brands Twitch, IMDb, Prime Video / Live Sports, Wondery, Alexa and Amazon Music were showcased in their own areas.
The goal: To create an inspiring space where visitors could experience first-hand which new and innovative advertising formats and solutions Amazon Ads and the associated Amazon brands have to offer. Numerous photo moments invited visitors to share their experiences with the community and spread the word about the brands digitally. In addition, confidential discussions were held in closed meeting rooms, networking moments were enjoyed on the open lounge terrace on the upper floor - and a top-tier stand party turned the night into day. The 9-metre-high tower in the center of the stand was spectacularly expanded with a DJ booth, transforming the stand into a vibrant event location.
